Any marketing/advertising materials that reference UA must be approved by Student Life Communications as well as Strategic Communications. This includes but is not limited to:
- Departmental Logos
- Wordmarks
- Event Logo funded by UA
- Anything using UA funds to produce/print
Content Requirements
All promo items are required to include a reference to the Division of Student Life. Preferably, you can do this through your departmental wordmark, but at the very least by including the words “Division of Student Life” somewhere on the item. The only exception to this is if the promo item is too small to accommodate the text, in which case the departmental URL including “sl.ua.edu” must be included.
Approval Process
Divisional Approval
If someone outside the Communications team created your materials, send the design to your department’s communication representative.
Estimated Timeline:
- 1-3 business days for standard designs
- 6-10 business days for large publication
UA Branding Form
Upload the SL approved design to the UA branding approval form.
Please make sure the person submitting designs for approval is your designated departmental communicator and/or regularly attends divisional communicator meetings.
Save Your Confirmation
There are 3 entities included in the approval process:
- Strategic Communications
- Trademark Licensing
- Procurement
Your final approval email from Procurement will have an attached pdf that you will need to save for P-card and Concur.
Once you have approvals you can order your items with your specific mailing and purchasing information. SL Communications does not order items for departments.
Vendors
When ordering promotional items please keep in mind that you will need to use the list of licensed vendors for The University of Alabama.