We have collected a few items from UA Brand Standards for quick reference. Review the full branding standards for more in-depth details of UA’s branding guidelines.
Wordmark Usage
There are two different versions of your department’s wordmark. There is an official wordmark with The University of Alabama name in it that is best for events that are used on and off-campus. The script A wordmark is best for inner campus usage. Please remember that the Capstone A version must be accompanied by “The University of Alabama” nameplate if it is being used for anything taking place away from campus.
Official Wordmark
There is an official wordmark with The University of Alabama name in it that is best for events that are used on and off-campus.
Capstone A Wordmark
The Capstone A version must be accompanied with The University of Alabama nameplate.
UA Wordmark Resources
Download the UA nameplate or other University wordmarks in various formats.
SL Wordmarks
Download the main UA and Division of Student Life wordmarks.
Special Wordmarks
Please note that if you have a long department title and you received a special stacked wordmark it is only to be used on promo items or specified t-shirts, pullovers, etc., when needed. Whenever possible, you need to use one of the two main wordmarks.
UAS Campus Alignment Branding
Please add the UAS System logo on any marketing/advertising pieces that are for external audiences. It does not need to be a certain size or location.
Wordmark Update
Should you have any changes please notify Strategic Communications by filling out a Departmental Identifier Request and email Christy or Amy so that they can be up to date on your latest identifier changes.
Approved fonts
Official UA Typefaces/Fonts: Minion Pro and Trade Gothic
If you need access to these fonts please email us.
Approved Colors
Primary UA Colors
Pantone 201 #9E1B32, Pantone 430 #828A8F and White
Secondary Colors
The secondary color palette was created to provide additional creative inspiration. The colors should be used sparingly and must not exceed 20% of the total color palette of any design. The colors should complement the design and are best utilized when needed for variety such as in infographics, charts and icons for long-form marketing collateral.
Tips for secondary colors:
- Black should not be used as a primary color element.
- Do not use secondary colors, other than black, for UA logos.
- Secondary colors are not approved for use as a prominent, signifying color for a college, division, center, institute, department, etc.
- Tints and shades of the colors are prohibited.
